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— Crucial Influence —
Any Leader—Senior, Emerging, Even Those Without Formal Authority—Can Replace Persuasion and Perks with Powerful Influence Strategies and Skills That Actually Change Behaviour.
Grounded in 50 years of social science research, Crucial Influence Training® goes beyond corporate perks and charismatic personalities to teach a method for changing ingrained human behaviour.
You can talk about results all you want, but they remain nothing more than ideas until you decide exactly how you’re going to measure them.
- Joseph Grenny, Co-author of Crucial Influence
Aligning Crucial Influence Skills With Your Business Needs
Core competencies built throughout this training
Leadership & Management
- Use a well-established model for achieving success amidst organisational change
- Learn how norms, habits and unwritten rules keep us stuck
- Involve formal and opinion leaders, build passion and practice, and adjust incentives and the environment to support new initiatives
Communication & Interpersonal Skills
- Develop a communication strategy to use with change management initiatives
- Involve formal and informal opinion leaders
- Share information in convincing ways
- Move people emotionally in ways that change hearts and min
Critical Thinking & Creativity
- Use the Six Source Model to reveal hidden influences
- Learn how to marshal these influences into powerful change plans
Change Management
- Use the Six Source Model for influencing behaviour
- Learn proven tools that combine into a robust, flexible influence methodology
Learning Formats
Virtual
Join The Human Edge facilitator in a virtual classroom run on MS Teams or Zoom, from the comfort of your office or home.
Three 2.5-hour sessions over 3 Days
PROGRAMME AGENDA
SESSION 1 | DAY ONE | 2.5 HOURS
LEADERSHIP IS INFLUENCE, CLARIFY VITAL BEHAVIORS, DIAGNOSE
- What is influence?
- Identify the influence challenges you face as a leader that are keeping you from results.
- Clarify the vital behaviors that directly drive results.
- Examine the Six Sources of Influence—personal, social, and structural factors—to discover the causes of any behavior.
SESSION 2 | DAY TWO | 2.5 HOURS
DIAGNOSE CONT. & INFLUENCE WITH SIX SOURCES
- Examine the Six Sources of Influence (continued).
- Diagnose why the current behavior exists to prescribe the most effective and comprehensive solution.
- Learn how to engage multiple sources of influence to overwhelm persistent and resistant behaviors.
- Help others want to do vital behaviors by connecting to values.
- Invest in deliberate practice to significantly enhance personal ability.
SESSION 3 | DAY THREE | 2.5 HOURS
INFLUENCE WITH SIX SOURCES, CONT. & PUTTING IT ALL TOGETHER
- Harness the power of social influence.
- Identify and engage opinion leaders.
- Make incentives and consequences work for you by supporting, not undermining, desired behaviors.
- Change the environment to make bad behaviors harder and good behaviors easier.
- Practice using all the skills of Crucial Influence on a real-life case.
- Make plans to execute on your own Influence
- Challenge plan.
In-Person
Join The Human Edge facilitator at an in-person venue arranged for the training to take place.
Full 1-day programme
PROGRAMME AGENDA
SESSION 1 | 9:00 a.m.
LEADERSHIP IS INFLUENCE
- What is influence?
- Identify the influence challenges you face that are keeping you from results.
SESSION 2 | 9:45 a.m.
CLARIFY VITAL BEHAVIORS
- Clarify the vital behaviors that directly drive results.
SESSION 3 | 11:00 a.m.
DIAGNOSE
- Examine the Six Sources of Influence—personal, social, and structural factors—to discover the causes of any behavior.
SESSION 3 | 1:00 p.m.
DIAGNOSE CONTINUED
- Diagnose why the current behavior exists to prescribe the most effective and comprehensive solution.
SESSION 4 | 2:45 p.m.
INFLUENCE WITH SIX SOURCES CONTINUED
- Harness the power of social influence.
- Identify and engage opinion leaders.
- Make incentives and consequences work for you by supporting, not undermining, desired behaviors.
- Change the environment to make bad behaviors harder and good behaviors easier.
SESSION 5 | 3:30 p.m.
PUTTING IT ALL TOGETHER
- Practice using all the skills of Crucial Influence on a real-life case.
- Make plans to execute on your own Influence Challenge plan.
A Hybrid Approach to Training
The Human Edge offers a combined approach to learning where you can incorporate both virtual and in-person training methods to suit your needs.
Based on the Best Seller
Crucial Influence combines five decades of social science research with the skills used by hundreds of successful change agents to deliver a proven model for changing entrenched behaviours across teams and entire organisations.
#9 NEW YORK TIMES BUSINESS BESTSELLER
#2 WALL STREET JOURNAL BUSINESS BESTSELLER
#5 WALL STREET JOURNAL NONFICTION BESTSELLER
#25 USA TODAY BESTSELLER LIST